What exactly is a Unified Commerce Platform? (UNIFIED COMMERCE)

Grappling with complexity when customers buy online and pick up in store?

Or of customers digging the in-store experience, looking for automated checkouts and personalised offers? That’s not the future. That’s now.

To react to customers fast, retailers need one place to view information on product inventory, supply chain visibility, e-commerce channels, online marketplaces, order fulfilment, business intelligence and personalised customer messaging.

The principles of managing this information hold not only for the auto retailing industry as shown in simple terms in this 4-minute video.