Unified Commerce is not omni-channel (UNIFIED COMMERCE)

Unified commerce is the single version of the truth in the customer’s journey.

Whether it is web side, mobile side or the store side, or all three in one shopping mission.

Customers today want to buy anywhere, receive anywhere and return anywhere. Retailers cannot afford to have data on different touchpoints sitting in different silos anymore.

Most retailers still don’t have the technological capability to make a seamless customer experience happen across all channels. In real-time.

This insightful blog from nChannel throws some light on the first principles of unified commerce solutions. https://www.nchannel.com/blog/what-is-unified-commerce/